Get Heard. Get Ahead.
Get Results.
Whether you need to launch, protect, or transform your brand, we have the strategy, relationships, and results to make it happen. The sooner we start, the sooner you get ahead.
Meet Our Founder.
Adam Horlock
The public messaging race never ends, and getting it right is more complex than ever. I’ve been in the rooms where decisions need to be made on strategy, key messaging, critical pivots, and, yes, crisis management.
Too often, companies and corporations make marketing spends, have teams, and try to build and control the narrative around their brand. Almost every time, they lack the most critical element to make that work: sound strategy.
I’m determined to help fix this. I’m writing a book on this issue; I write extensively on this and other topics for Entrepreneur . I’m in this to help entrepreneurs, small businesses, corporations, and Fortune 1000s solve these problems and avoid growth traps (or declines) without strategy first.
We help brands determine their best next steps and how to make the right decisions at the right time. No brand should be in the position of “spend and hope;” rather, they should have comfort in the knowledge that the right strategy is in place, their brand is heard, and customers turn into advocates.
We would be honored to tell your story.
Our Origin Story.
Pinnacle Public Relations was built on the belief that every brand has a story worth hearing—and the right strategy can make that story impossible to ignore.
Our founder, Adam Horlock, brings over 15 years of experience in media relations and operational leadership to every client engagement. His career began at the intersection of history and headlines, serving as a media liaison for the University of Mississippi–Oxford during the landmark first Presidential Debate between Barack Obama and John McCain. From there, Horlock’s career spanned industries and the country—opening new offices in the commercial foodservice and coworking sectors, and collaborating with some of the world’s most recognized brands and personalities.
Horlock’s media work has taken him behind the scenes and in front of the camera—partnering with FOX and Gordon Ramsay Productions, appearing on national television in 24 Hours to Hell and Back, and working alongside Food Network and celebrity chef Robert Irvine on Kitchen Impossible. His expertise has been featured in USA Today, Yahoo! Finance, San Francisco Examiner, TechTimes, and as a contributing writer for Entrepreneur Magazine.
In 2022, Horlock launched Pinnacle Public Relations Agency to help companies—from innovative start-ups to established leaders in tech, healthcare, and financial services—get heard where it matters most. His team also supports venture capital and crowdfunding campaigns, crafting the stories that drive investor confidence and market momentum.
Beyond agency leadership, Horlock co-founded the Bourbon and Business Podcast© in 2023, blending insightful conversations with a taste for entrepreneurial grit. He is currently writing his first book, The Lies Brands Tell Themselves, and the Truths That Set Them Free©, a candid look at how brands can move past misconceptions and unlock their full potential.
At Pinnacle, our mission is simple: to make sure your message doesn’t just reach your audience—it resonates, shapes perception, and drives results.
The Pinnacle Logo Story:
The triangles represent our commitment to help brands get heard by starting with three key elements, like three points on a triangle: The right strategy, the right timing, and the right message. With that in place, you can achieve four objectives every time, like the four corners of a square: loyalty from the right customers, thought leadership in your industry, authority in channels that matter, and audiences who listen whenever you speak.
Selected Clients.
Get Heard Like Our Clients Do.
From market leaders to emerging challengers, we help clients own the conversation in their industries. Transparent reporting. Real outcomes. PR that moves the needle.