In the business world, there are a lot of different moving parts. From product development to sales to marketing, it takes a lot of effort to ensure that a company runs smoothly and efficiently. Of all the different marketing channels out there, public relations is often one that gets overlooked. But PR can be a powerful tool that can help with brand awareness, getting in front of a larger audience, and potentially driving traffic. Most don’t realize that it can also help with SEO, fill sales funnels, and distinguish yourself from your competitors.
PR can give your website’s SEO a little boost. How? By increasing the number of inbound links to your site. Inbound links are basically like digital votes—the more votes (or inbound links) your website has, the more credible it appears to Google. And when your website is more credible, it’s more likely to show up higher in search results. So if you’re looking for a way to improve your SEO without spending a lot of money, PR might be the answer.
Sales Funnel Filler
Another way that PR can help your business is by filling up your sales funnel. When people think about public relations, they often only think about the top of the funnel—raising awareness and generating leads. But PR can also be useful for middle-of-the-funnel activities like prospecting and appointment setting. For example, suppose you’re trying to set up meetings with potential customers but are having trouble getting through to them. In that case, a PR firm specializing in media relations might be able to help get you some press coverage in publications that your target audience reads. And once people see your name in print, they’ll likely want to meet with you and learn more about what you offer.
Finally, PR can also help you gain a competitive advantage over your rivals. In many industries, there’s intense competition for mindshare—being top of mind when people are thinking about buying products or services in your industry. And one of the best ways to achieve mindshare is through earned media coverage. Suppose you can get media placements on high-profile websites or in well-respected publications. In that case, you’ll not only be raising awareness for your brand but also lending it an air of credibility and prestige. That kind of competitive advantage is hard to come by—and it can pay dividends for years.
As you can see, public relations is much more than just raising awareness or getting press coverage—it can provide real tangible benefits for your business. So if you’re not already incorporating PR into your marketing strategy, now is the time to start. Trust us—you won’t regret it!